Posts Tagged ‘ marketing ’

Getting closer or further away???

Well shit has happened, and I’ll do my best to explain…

My existing company was founded by myself and two business partners. 1 of which (the attorney) is completely fucking useless. FYI, just because someone has a law degree, don’t assume they are smart, because the guy we are working with is not only LAZY AS FUCK, but a complete dumbass (good combo right?). He has not done a single task we have asked of him since starting this partnership several months ago and it isn’t going to work out with him.

The good news is that we found an alternative which allows us to continue working within the same market/industry. Since this business model has the potential to be extremely lucrative, one of my main concerns was wondering if we were going to have to pull the plug on the entire thing because of this idiot. Luckily that hasn’t been the case, yet..

We found another company to outsource our deals to and have been referring them business for the last month. Essentially all of the tasks that our own in-house attorney/partner was supposed to be doing have been sent to an outside firm.

My other business partner and I have been working exclusively on sales and marketing and things have been picking up in that regard, however I’m looking forward to cutting off this fucking idiot as soon as possible. We are going to give him a piece of the deals we acquired while we were in business together but anything after that is 100% ours; he isn’t getting shit. This may sound harsh, but trust me he doesn’t deserve it. If anything he has made everything harder for us and if I really wanted to be cut-throat I’d tell him to go fuck himself and not pay him on any of the deals PERIOD. However I decided not to do that. I don’t like bad karma and I’m not about to end things with him that way.

Moving on!

So it looks like we’ve finally gotten a lot of our marketing kinks worked out and are generating some consistent leads. First goal is to get to 10 deals a month, then 12, then 15, and eventually 20+. Right now we have 5 with more appointments getting setup so it looks like we might hit our goal of 10 or come very close. Regardless, we are finally starting to turn this thing around and the good news is that if we are only able to do 10-15 deals a month, we will still be in the 7+figure mark in a year or so. The only problem is I want to make as much money as possible in the next 24-36 months because eventually the market conditions will change and we will miss out on this opportunity.

So where does this leave us now?

Well the new company we are working with hasn’t been the best experience thus far. Their response time is slow and they don’t seem very organized. We know they are doing what we need them to do because they have provided proof that they’ve done it in the past. The problem is just that they don’t seem to have their shit together from an administrative standpoint and I really hope this is just a temporary issue due to rapid growth. If we are still having the same problems in a couple months, that we are having right now, there is going to be a big issue.

This idea/business is a multi-million dollar business without question. We just can’t seem to find anyone competent enough to do it. We’d handle it ourselves if we could but there are still a lot of unanswered questions and things we do not know how to do. Until we get those answers, we are forced to outsource.

I think I’m on my way – I just pray these idiots we are working with now are able to uphold their end of the bargain.

More to come later.

 

@ 30 yrs old, there is more to life than blogging

My birthday was Feb. 24th and I turned the big 3 Ohhhhhhh…

Funny how my goal was to be a millionaire at this point and I’m not even fucking close.  I’m on the right path, I’m positive about that however it’s just taking so fucking long.  I’m still broke as shit and still trying to get this company to take off.  Our marketing is still a nightmare.  Every campaign we try just fucking fails and I don’t understand what the problem is.  There is such a huge market for this service and we can’t seem to be getting people out there to see that.

One thing I’m beginning to notice is that more and more companies are doing this and I’m worried about competition.  We need to establish ourselves as heavy hitters before shit gets out of hand.  That’s not going to happen closing a deal or two a month, so we need to figure this shit out fucking fast.  I need, at a bare minimum, 100 properties on the books AND paying before the end of the year – no questions asked.

One thing that really pissed me off is that my business partner just decided to take a week long vacation this week and it’s the worst time imaginable.  For him to just leave when we are struggling with this shit really pisses me off.  We need to get this turned around and I’m beginning to think if I personally don’t turn it around, it’s not going to happen at all.

I’ve done a few small test mailing campaigns just to see the type of response we get.  It’s something completely different and I hope it generates some calls.  If it works it is easily scaleable so we’ll see.  Our last mail campaign was a fucking bust.  What else is new right??

I’m having trouble sleeping over this because once we get this one issue figured out the sky is the limit.

I haven’t been blogging much because there isn’t much to talk about other then my repeated failures.  I keep hoping that I’ll have something positive to write but it never happens.

Hopefully that day will come soon.

Apparently after Whitney Houston died, everyone was searching for “whitney houston crack head” because my blog got a shitload of traffic from that keyword.

Fuckin hilarious..

I turn 30 this month…

My birthday is Feb 24th and I can’t believe I’m turning 30.  It feels like just the other day I was partying at college just enjoying life and ever since graduating I’ve been fighting for my financial survival.  If there is anything I’ve learned in the past 7 years, it’s that this shit isn’t supposed to be easy.  If it were, then we’d have an entire nation of rich-ass motherfucker’s who don’t appreciate their wealth.

We’re dropping some money on a big marketing campaign and I hope to fucking God this is the “one” because we’ve tried so much shit – none of which has worked.  I just want that phone to blow up so I can know for a fact; it’s happening, it’s going to work…

This past weekend the Giants won the Superbowl and I’m a diehard fan so I was stoked about that!  The only problem was that I ended up drinking way to much and I’m trying to watch my budget, so for the rest of this month I have to keep a tighter lid on my shit.

Anyways, goals for February!!  Well first off, we need to get the damn phone ringing.  I guess that’s the most important thing right now because if we can do that, the deals will come.  I’d like to have almost 10 deals total by the end of the month but I’m not sure about that.  Who knows though.  If this marketing push we’re doing this week works out, it very well may happen.

It looks like my goal of being a legitimate millionaire by the time I’m 30 was an epic failure but if it occurs in the next year or two I won’t complain too much, I just need to see something positive here.  I’ve lost count of how many things I’ve tried that didn’t work out.  I’m sick and fucking tired of it.

Currently listening to PNAU – Unite Us(Xilent Remix)

I’m on a dubstep kick lately.

Will write more later when I got shit to say.  Peace…

dubstep, wine, friday night…

this is more a post on general reflection.  fuck spell check because i dont have time for that shit and i’m writing now that i’m inspired.

my business is growing but not fast enough.  we currently have 3 closed deals and a 4th on the way but we want to be doing 20-30 a month, not fucking 4.  our marketing is fucked and it feels like everything we do is an uphill battle.  you hear these success stories of people talking about how they struggled for so fucking long then it “finally took off,” well what the fuck?  this goddamn jet has been sitting on the runway long enough.  i have a business meeting tomorrow with the other principals to discuss our current problems and try to find ways to resolve them; therefore tonight i’m staying in and finishing off a bottle of cab.

all this shit drives me fucking crazy because i’m so dedicated and won’t stop at anything until i hit my goal.  the thing that pisses me off is that i feel like it SHOULD NOT BE THIS HARD…  i started this goddamn blog two years ago and was working on various business endeavors for many years prior to starting my blog…  in fact, this has been a goal of mine since i moved to Arizona, which happened 7 FUCKING YEARS AGO.  What the fuck?!

a million dollars isnt a lot of money anyways so i don’t know why i’m having so much trouble getting there…  it sure as hell won’t buy you what it used to.

the company i work for currently, while i’m working on my own business is a perfect example of the type of shit that drives me nuts.  its run by a bunch of goddamn monkeys.  there is no organization whatsoever and their customer service is a fucking disaster.  the company as a whole is one of the most poorly run businesses i’ve ever been a part of, yet they are making millions…

goal was to have 500 properties by the end of 2012 and there is no way in hell that shit is happening with our current setup.  we keep spending money testing different marketing avenues and nothing seems to work.  its extremely frustrating.

i’ve said this so many times before and $1,000,000.00 is really not what i’m after.  its not the fucking money, its the FREEDOM that money provides.  the ability to do what you want, when you want.  the ability to travel, to enjoy life, to never worry about finances or bills.  THAT’s what i’m after…

7 fucking years.  i can’t believe it.  7 years and i’m still in the same fucking position i was in when i first moved…  unreal.

my only hope is the belief that all of the learning, and struggling, and growing as a man both personally and in business, has made me that much more likely to succeed now, verses in 2005.  without that, its like i wasted the last 7 years of my life.  i cant think that way.  i wont think that way…

it all has to be part of the process right?  steps in the right direction?  it fucking HAS to be…

currently listening to Lana Del Rey – Born to Die (Gemini Remix)

peace

2 weeks into the month, first post for November; I’m slackin!

But for good reason!  I’ve been working both jobs now since November 1st so I’m constantly going back and forth between my two computers.  With the new business we are making some progress and it looks like we should close our first deal sometime next week.  It has taken much longer then we anticipated and we are having some lead and marketing issues, however we just need to get that first deal on the books and I think they’ll start to fall more frequently.  We tried a direct mail marketing postcard which yielded no results, but we’ve been using 1 other method which has been keeping us afloat.  The problem is that there is a limited amount of leads so we definitely need to get a few more reliable sources.

The bottom line is that things are going well and I’m super excited for when we close that first deal because it will show that it is possible and this dream is becoming realized.  Like I mentioned above, I think that will happen sometime this week.

Our goal was to have 30-50 deals on the books before the end of the year and the way things are going now I’m not sure if that’s possible.  I think 20 is a more realistic number to shoot for and even that will be difficult simply because we need to get our marketing figured out and because it’s the holiday season.  If we can get 3-5 days before the end of November, and an additional 10-15 before the end of December, I’ll be happy with that.

My regular job has been extremely slow and it’s been a relatively smooth transition starting this company.  Everyday I seem to spend more and more time with the new company and less and less with my current employer.  The way things are going now I’m not sure when I’ll quit but juggling both jobs hasn’t been much of a problem so it’s nice to know that I should be able to earn a living while I’m waiting for our own company to take off.  I cannot tell you how important this is!  In the past I’d just jump in with both feet and would typically have living expenses saved for 6 months to a year.  The problem with that is that business always takes longer then you expect for it to take off and I’d end up being stressed out in a matter of months because my savings would be getting low and my business wouldn’t be producing revenue yet.

For any aspiring entrepreneur’s out there I’d say to keep this in mind when starting a company because it helps so much!  Not having to worry about bills and living expenses keeps you much more positive during the start-up phase and relieves a lot of pressure!  This, in turn, will most likely make you more successful because you aren’t as desperate to close that first deal and you don’t come across that way to potential clients!

This is obviously more difficult if you have a wife and kids to support, but if you are single it shouldn’t be hard to do both.  Keep your living expenses as low as possible and work a regular job.  Then during your free time schedule blocks that you will work on the new gig.  As the new company grows those time blocks will slowly increase while you start to cut back your regular job hours.  Before you know it, you will be 100% self-employed.

Anyways, it’s sunday morning and I’m about to leave for the gym.  It’s overcast today in Arizona and I love this weather because it reminds me of Connecticut where i grew up.  There will definitely be a post made after we close our first deal so I’d expect that later this week!

Sunday night, lets write! Whitney Houston, Redbox videos, Crack Cocain

Well things are progressing nicely midway through the month so I have no complaints.  It’s looking like I’ll hit goal again with my current employer, which is good because it will keep my job secure, and we have 1 more meeting scheduled before we will start selling under our own business.  Even if I don’t hit goal, I’m sure I’ll be close enough to it, that my employer won’t throw me under the chopping block again.  I really proved a lot to them last month and definitely bought myself some credibility.  The key thing to keep in mind is that I need to be able to quit when I’m ready and not a second sooner.  I don’t want to quit and just be wondering when the cash will start to flow again.  Don’t get me wrong, I’m 100% confident in this business venture we are launching.  However, I know from experience that things never take off as quickly as you expect them to, so it’s best to play it safe until we start closing deals.

I’m also doing a good job of staying on budget and refraining from going out and wasting money, although I must admit it’s getting harder and harder.  Now that I have some cash saved, it’s easier for me to go out for a drink or two because I can afford it.  Another problem is that I’m cooped up in my apartment all day and just itching to get out of here once my work day is done so it’s hard to just remind myself; “not yet, your time will come,” and stay at home with a red box movie.  I’m addicted to red box like Whitney Houston is addicted to crack.

I still don’t have enough saved yet, and to be honest, I don’t know if I ever will.  I would like a minimum of 6-12 months worth of expenses saved before I 100% throw in the towel with my current employer, so we shall see.

I do have a large purchase that I have to make and I’m not to thrilled about it.  I need a new computer for this new gig and I do want something that’s top of the line.  I’m not going to waste my money on another computer that will be obsolete in a year or two like this one, so if I buy one I’m going to go all out.  The problem is that this obviously costs money, and although I can afford it, that money is better off being saved incase something happens with my current job.

I honestly don’t have much of a choice though.  All of our phones go through our internet connection with work and my current job already has 1 phone stealing bandwidth.  Add another phone to that along with all of the software I’m going to need and there is no way this computer can handle the load.  I’m going to see about financing it and buying myself some time that way.  I just need time right now.

Aside from all that, not much else going on.  Final “pre-launch” meeting is on Tuesday so I’m fired up!  This week we have to get some things sorted out with our marketing so we can hit the ground running when we are ready to sell.  I’m excited and looking forward to making millions.  Its been my obsession/goal for the better part of the last 6 years so I’m ready!

We’re getting closer…

Well this month, my post volume has been down significantly because I’ve been busy as hell with work.  I had an awesome week last week and I’m hoping I can keep that momentum going into this upcoming week.  As of right now, I feel as though I can get 10 deals for the month; we shall see.

My business partner is also kicking ass and it looks like he’s going to set a new company record if he keeps at the same pace.  This is good for the both of us because it will give us more “clout” when it comes time to negotiate.  I know the owners of the company were maybe expecting me to drop 4-5 deals my first month, but if I can finish with double digits and beat their other sales employee(who’s been with the company 3 yrs) I know I’ll turn some heads.

In regards to getting our own marketing figured out; we haven’t yet, but we are getting closer.  That really is the only missing piece of the puzzle at this point because if we get that working, my goal of becoming a millionaire is within my grasp.  Right now as a regular sales rep it won’t happen.  However if I can generate my own leads and build a legitimate sales force, I’ll have a chance.  At this point, I can’t ask for much more.

I’ve also posted in the past about my desire to move to California, and I’ve been thinking about this a lot recently.  I think it may be time to seriously make a decision or to stay fucking put.  Last year I was 100% gung-ho about moving, now it’s more like 50/50.  I really need to take some trips out there and see how I feel while I’m visiting certain areas.  There are a few factors I need to keep in mind.  I need a new car before I move.  My car now has a shitload of miles on it and it’s on its last breath.  Also, moving costs money and is expensive.  I was thinking I’d be able to at the end of the year when my lease is up, but I don’t think that’s a realistic expectation at this point.  Maybe the first quarter of 2012 I’ll be ready.  Lastly, if everything goes well with work and we start building a sales force locally, there is no way in hell I can leave.  I can build the sales force in California if I want, but if things progress more rapidly than anticipated, then it looks like I’ll be stuck here.

The good news is that if I am stuck, I know I’ll be happier because I’ll be running a growing and thriving business.

So this week the goal is to finish the month off strong and experiment with some new marketing techniques to see if we can find that home run.  The last few things we tried just didn’t produce the results we were hoping for.  Again, I’ll be busy, but I’ll do my best to post a monthly wrap-up at the end of next week.

Off to the gym I go!  Enjoy the rest of your Sunday’s!

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