Monday starts the beginning of a much better life

It’s Sunday night and I’m going to bed after I post this.  The newspaper ad didn’t work out as well as we had planned.  We only got 1 legitimate prospect from it and 2 calls, which is a terrible response.  I immediately figured that it had to be a result of limited exposure.  This local paper we ran it in only had 29k subscribers; not nearly enough to generate a response.  We had done some advertising with the Wall Street Journal in the past and the response rate was usually pretty damn good.  On average we would get 10-20 calls per ad we ran, but that was hitting millions of subscribers.

What I’ve decided to do is run an ad in USA today for this upcoming weekend and it’s on my list of things to get done tomorrow (Monday).

My schedule and life is about to change drastically in the next 6 or so hours.  Humans are creatures of habit and creating a new habit takes some time but once it’s done, it’s well worth it.  Some studies say it takes 14 days, some 21 and some 4+weeks, but the bottom line is that once you commit yourself to something, it doesn’t take long for you to mentally and physically adapt.  That has to be my though process for the remainder of June going into July and throughout the rest of the year.

This week I should be getting confirmation as far as my job is concerned and will hopefully start training and taking leads by the end of the week, or early next week the latest.  They will be the piss-poor leads that my business partner has been taking but he said they are good enough to at least earn a living while we get the kinks worked out of our marketing.  Regardless, it will be nice to start earning some money again and I’m flat broke so it’s not like I have a choice anyways.  We need to get our marketing down if we want to turn this into something big.  There is simply no other way.  We cannot be reliant on this company to provide us with enough leads to keep our pockets full and even if we could rely on them, you never want to allow someone else to have 100% control over your financial future.  If they are providing the leads they are in control; if we are providing the leads, we are in control.  Simple…

I’m bringing this up because my schedule has been somewhat consistent for the last 8-10 months since I shut down my debt settlement company.  I get up around 7am, eat breakfast, and take care of business until about 10am.  From there I go workout, come back and eat lunch, and basically work until 8pm or later depending on what needs to be done.  I won’t be able to work that schedule anymore and it’s going to be a big adjustment once I start taking leads.

I’m going to have to work out early mornings, which is a pain in the fucking ass.  I’ve done it before but typically it didn’t last longer than a few months.  One thing I do know is that if I have no other choice, then I WILL get up early and workout and that’s the situation right now.  I’m going to have to get up around 4:30am to be at the gym for 5-5:30am.  The reason being is that I will have to be home and able to take calls and work until 6pm or later and cannot be taking breaks during the middle of the day.  I know I won’t go workout after working all day long so my only option is to work out before I begin my work day.

I just have to keep in mind that this is all part of a bigger plan and it will all pay off in the future.  So right now, these are my more immediate

1)     Start working for this company and working their leads and learning their system.  Also start closing deals and earning money with their leads as well as our own within the next 2 weeks.

2)     Continue test marketing and fine tune our direct mail pieces along with Google Adwords and newspaper ads.  Start generating 10-20 good leads for each of
us on a weekly basis and start closing them.  Get this done in the next 2 weeks.

3)     After the 4th of July holiday weekend have a much better handle on our marketing and our ability to ramp things up, at this point in time schedule a meeting with the head of the company about getting a larger commission split on our leads.

4)      By the end of July start looking into office spaces and be generating enough leads that we no longer need the company’s leads and can work strictly off our own.

These are pretty much the same things I’ve mentioned in my “Goals” page but I wanted to rewrite them again with some more detail.  They are lofty; however I know from experience that once you get your marketing down, companies can explode seemingly overnight.  I think the USA today ad is going to be a game changer along with some of these new mailers hitting this week and my learning of Google Adwords.  Things are looking up and I’m getting excited as I type this but I honestly think the biggest hurdle is going to be just changing my overall routine and lifestyle.  Getting up super early is going to be rough but it’s something that has to be done.  I know myself and I know that I will not work out after I’ve been working my ass off all day, I’ll be way too tired.

So the coffee maker is set to start brewing at 4:30am and I need to go to bed if I want to get up so I’ll be sure to update later this week on what’s going on.  I’m anxious to get on the phone and to start making some money again.  It’s been way too long.


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